Eurekatory specializes in Innovation Interventions. We create 'tack-on' programming for Higher Education and Industry in order to generate solutions to important world problems (such as health literacy, foster care placement, retention in school etc.) through highly gamified, competitive, deliberate college-level curricula. We also consult for organizations and speak on topics like Curricula design, Innovation acceleration, Education, STEM (Science Technology Engineering Math) retention, persistence, personas, and the future of the STEM industry. We are active in coming up with new curricular programs and researching and finding new ways to teach, train, challenge, and excite students. We have been very successful in creating innovative and entrepreneurial outcomes in 7 states around the country, with 7 more to come in 2013. We are really good at creating high-impact programming, re-engaging students with their academic curricula, and catalyzing solutions to relevant industry problems...but our specialty is people and print. Not web. So our website is pretty weak.
What new functionality we are looking for
There are three main concerns we need to address:
* Content Management
We are print people. We have significant trouble figuring out how to be the TED, Chicago Ideas Week, IDEO, Frog, Sputnik Observatory of our field online, but that's exactly what we are.
We need to demonstrate our cutting edge ideas...without so much detail our formula gets lost. We need to post testimonials...without looking like Yelp. We need to sell our materials (things like booklets [we create narratives or transcripts of our more famous speeches or ideas and make them into a document with pictures and sketches for people to buy], t-shirts, posters)...but that's not our primary source of income and its trouble because we host each of these on different online store services and we have no idea how to put it on our actual website.
We need an RSS Feed of our blog posts. We need a cool and funky overview of our awesome, awesome team. We need a list of our partners. We need a jazzy contact page.
And we need to do all of this while making a giant push for all things geek. We're a team of scientists, educators, designers, and engineers who can't code a decent website.
Shame on us.
How the new functionality will help
We can't be the Frog/Jump/IDEO/[Insert Favorite Innovation Firm here] for Education if we have a website that we "drag-and-dropped" due to our limited time, budget and awful html recall.
A well-designed, well-executed website is like the ultimate calling card. If people don't know you, they want to. If people are on the fence, it pushes them over. We are a very small company that's got a habit for aiming big. In our first year, we have consulted for at least one Fortune 50 company, affected over 400 students in 7 states, been keynotes three times, started pre and post testing, and have come out of the red.
Instead of driving that home, our website makes new clients go "Are you sure?"
A new website could graduate us from a consideration to a contender.
How our organization will use the technology
Who will use the technology
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